Marine Life Definition, Examples and Careers

To understand marine life, you should first know the definition of marine life. Below is information on marine life, types of marine life and information on careers working with marine life. Definition of Marine Life The phrase marine life refers to organisms that live in salt water. These can include a diverse array of plants, animals and microbes (tiny organisms) such as bacteria and archaea. Marine Life Are Adapted to Life in Saltwater From the perspective of a land animal like us, the ocean can be a harsh environment. However, marine life are adapted to live in the ocean.  Characteristics that help marine life thrive in a saltwater environment include the ability to regulate their salt intake or deal with large quantities of salt water, adaptations to obtain oxygen (e.g., a fishs gills), being able to withstand high water pressures, living in a place where they can get enough light, or being able to adjust to a lack of light. Animals and plants that live on the edge of the ocean, such as tide pool animals and plants, also need to deal with extremes in water temperature, sunlight, wind and waves. Types of Marine Life There is a huge diversity in marine species. Marine life can range from tiny, single-celled organisms to gigantic blue whales, which are the largest creatures on Earth. Below is a list of the major phyla, or taxonomic groups, of marine life. Major Marine Phyla The classification of marine organisms is always in flux. As scientists discover new species, learn more about the genetic makeup of organisms, and study museum specimens, they debate how organisms should be grouped. More information about the major groups of marine animals and plants is listed below. Marine Animal Phyla Some of the most well-known marine phyla are listed below. You can find a more complete list here. The marine phyla listed below are drawn from the list on the World Register of Marine Species. Annelida - this phylum contains segmented worms. An example of a segmented marine worm is the Christmas tree worm.Arthropoda - Arthropods have a segmented body, jointed legs and a hard exoskeleton for protection. This group includes lobsters and crabs.Chordata - Humans are in this phylum, which also includes marine mammals (cetaceans, pinnipeds, sirenians, sea otters, polar bears), fish, tunicates, seabirds and reptiles.Cnidaria - This is a diverse phylum of animals, many of whom have stinging structures called nematocysts. Animals in this phylum include corals, jellyfish, sea anemones, sea pens and hydras.Ctenophora - These are jelly-like animals, such as comb jellies, but they dont have stinging cells.Echinodermata - This is one of my favorite phylums. It includes such beautiful animals as sea stars, brittle stars, basket stars, sand dollars and sea urchins.  Mollusca - This phylum includes snails, sea slugs, octopuses, squids, and bivalves such as clams, mussels and oysters.Pori fera -  This phylum includes sponges, which are living animals. They can be very colorful and come in a diverse array of shapes and sizes. Marine Plant Phyla There are also several phyla of marine plants. These include the Chlorophyta, or green algae, and the Rhodophyta, or red algae.   Marine Life Terms From adaptation to zoology, you can find an often-updated list of marine life terms in the glossary here. Careers Involving Marine Life The study of marine life is called marine biology, and a person that studies marine life is called a marine biologist. Marine biologists may have many different jobs, including working with marine mammals (e.g., a dolphin researcher), studying the seafloor, researching algae or even working with marine microbes in a lab. Here are some links that may help if youre pursuing a career in marine biology: Information on Becoming a Marine BiologistHow Much Does a Marine Biologist Earn?How to Get a Marine Biology Internship References and Further Information Marine Education Society of Australasia. Marine Phyla. Accessed August 31, 2014.WoRMS. 2014. Animalia. Accessed through: World Register of Marine Species on August 31, 2014.WoRMS 2014. Plantae. Accessed through: World Register of Marine Species on August 31, 2014.

Rhetorical Analysis Of Bilingual Education By Richard...

Immigration Rhetorical Analysis Essay Around 1959, bilingual education took flight in the United States. Starting in Miami and quickly making its way San Francisco, bilingual education soon led to the Bilingual Education Act which promoted â€Å"No Child Left Behind†. Only twenty years later, the act acquired the attention of high schools around the country. Nonetheless, bilingual education is not always taken to be the cure-all for acclimating immigrants to the United States. In his article â€Å"Aria: A Memoir of Bilingual Childhood†, Richard Rodriguez argues that students should not take part in bilingual education by explaining how it takes away individuality and a sense of family through use of ethos, diction, and imagery; Rodriguez also uses†¦show more content†¦Rodriguez also applies diction and imagery in his article to indicate how a bilingual education reduces the sense of family in the student’s home. During his time at the â€Å"neighbourhood Roman Catholic School†, the nu ns came to his house and asked his parents to use English as their main language when talking around the house. In doing so they took away the one thing he care for the most: the sense of a tightly bound family. After some time speaking primarily English around the house, Rodriguez noticed â€Å"[his] mother grew restless†, along with being more â€Å"troubled and anxious at the scarceness of the words exchanged in the house†. The Rodriguez family viewed the Spanish language â€Å"as a private language† that made them feel â€Å"recognized as one of the family†. When they made the transition to English they no longer felt as though they were bound together, instead it seemed like they had drifted apart. Rodriguez’s application of diction through words like â€Å"restless†, â€Å"troubled†, and â€Å"anxious† display the negative effects of a bilingual education. His family used to â€Å"feel embraced by the sounds† of sp eaking to each other in Spanish, but now when speaking in English they feel separated. In turn, Richard’s word choice develops an image in the reader’s mind: One of a disconnected family. This makes it so when the reader looks back upon theShow MoreRelatedAnalysis Of Ethos And Pathos In Aria By Richard Rodriguez1670 Words   |  7 PagesPathos in â€Å"Aria† Bilingualism is the ability to communicate in two different languages. Bilingual education is the use of two different languages in classroom instruction. According to the Encyclopedia of Children’s Health, and many other researchers, â€Å"languages are learned the easiest during a child’s youngest years. Therefore, when a child is growing up in a bilingual home or is receiving bilingual education, can easily speak both languages. Children who grow up in a household where two languages

The Ethics Of The Nsa - 863 Words

Whistleblowing is when an employee or member of an organization discloses illegal, immoral or illegitimate practices of the organization to someone who is capable of taking action and impacting the situation (Near Miceli 1985). In June 2013, Edward Snowden blew the whistle on NSA’s extensive internet and phone surveillance activities that he felt were illegitimate. Snowden worked for the NSA through subcontractor Booz Allen Hamilton as a senior analyst, and during his time with the organization, he collected top-secret documents regarding NSA’s surveillance practices with the intention of disclosing them to the public. He then went to Hong Kong and disclosed those documents to the Guardian journalists. Soon after, newspapers began printing those documents detailing the widespread surveillance activities of the NSA through programs such as PRISM. It can be said that the people affected by this case include Snowden himself, the US/British government, NSA/ GCHQ, and all p eople in the world especially American citizens. One of the first leaked information by Snowden reported in the Guardian was that NSA was collecting the telephone records of millions of Americans through the telecommunications company Verizon who was given a secret court order to hand over all its data to the NSA on a daily basis (Greenwald 2013). According to the report (Greenwald 2013), the information handed over includes metadata such as the numbers of the phones, location, time and duration of calls,Show MoreRelatedThe Ethics Of The Nsa1574 Words   |  7 PagesOutline: Intro Hook: Thesis:Although comforting shell shocked citizens, current programs are becoming unnecessarily invasive, costly, and controversially uneffective. Body 1 Costly Break down numbers where tips usually come from Body 2 Invasive The NSA has so broad terms that pick up potential threats that writers are scared to research certain topics. Terms are ridiculous Results don’t add up Body 3 Uneffective Reiterate numbers Talk about lies by the director Body 4 Con: Numbers suggest effectivenessRead MoreEthics of Edward Snowden Essay1006 Words   |  5 PagesMany people have always wondered what the word ethics mean. To me ethics is the feeling of right and wrong. Many people have their own way of defining ethics and but this is what ethics mean to me. Ethics to other people might mean following the laws and some may say ethics is determined by what society is believed is right and wrong. For example Edward Snowden, a 30 year old man was born in North Carolina in 1983 (Edward snowden.biography, 2013, para. 1). Edward Snowden was a security guardRead MoreComputer Ethics Term Paper : Security Vs. Privacy1518 Words   |  7 PagesJames Santana Computer Ethics Term Paper Security vs. Privacy Following the terrorist attacks on September of 2001, President George W. Bush signed into law The USA PATRIOT Act. Intended to enhance law enforcement investigatory tools, The Patriot Act made changes to surveillance laws that enabled the U.S government to collect computer information about both American and foreign citizens in unprecedented ways. During the following years, through a series of legislative changes and court decisionsRead MoreThe Ethical Issues Involving Edward Snowden ´s Case1589 Words   |  6 Pagesagent. Similarly, this personal implication translates to the respect granted and deprived to society as a whole. An ethical issue can involve several constituents for example in Snowden’s case it involves Snowden himself, the National Security Agency (NSA), and the Nations citizens among many other constituents. Lastly, as an issue is the implications Snowden’s actions have towards the credibility of the United States as true democracy. Democracy being â€Å"an organization or situation in which everyoneRead MoreSecurity Vs. Privacy : Should Edward Snowden Be Pardoned For Leaking1277 Words   |  6 PagesSecurity vs. Privacy Should Edward Snowden be pardoned for leaking thousands of classified NSA documents? An analysis of the merits of the Snowden leaks and the broader issue of security vs. privacy and mass surveillance from the perspective of at least two ethical theories. Following the terrorist attacks on 911, President George W. Bush signed into law The USA PATRIOT Act. Intended to enhance law enforcement investigatory tools, The Patriot Act the made changes to surveillance laws thatRead MoreEdward Snowden Kantian Ethics1885 Words   |  5 PagesKantian Ethics Edward Snowden the Ethical Issue In early 2013 a man by the name of Edward Joseph Snowden began leaking classified National Security Agency (NSA) documents to media outlets, which in turn ended up in public ears. These documents, mainly involving intelligence Snowden acquired while working as an NSA contractor, are mostly related to global surveillance programs run by the NSA. This has raised multiple ethical issues ranging from national security, information privacy and the ethics behindRead MoreThe Invasion Of Privacy And Concern For Safety1624 Words   |  7 Pagesinteraction with technology and security influence how people think about their own personal privacy and safety as well as our national security. Some central questions that are critical to how to analyze this growing problem are the following: What does the NSA really collect and how does that differ from what people believe that they collect? What is the significance of the FBI asking Apple to create a backdoor into their phones? How does the decisio n that Apple made alter how people view their privacy? WhatRead MoreEthics of Wiretapping1104 Words   |  5 PagesPatrick Hughes Philosophy 203 – Introduction to Ethics August 7, 2015 ETHICS OF WIRETAPPING Since the First World War, government has been known to use private companies to wiretap phone lines for information. The legal structures, established by the 1978 Foreign Intelligence Surveillance Act (FISA), have defined a framework for legally securing a warrant for searches and tapping into phone lines of the American populace. Sometimes the government uses warrantlessRead MoreInformation Systems : Computer Ethics1525 Words   |  7 PagesBIS- 601 INFORMATION SYSTEMS COMPUTER ETHICS Submitted by Lakshmi Gajjarapu Student id: 665584 Global Id: gajja1l Email:gajja1l@cmich.edu INTRODUCTION: As the use of Computers have increased now-a-days with improvements in the technology which brings both advantages and disadvantages. Advantages comes with technological developments and disadvantages are like frauds happening using technology. These frauds using technology are called â€Å"Cyber-attacks† where intruders or hackersRead MoreCovert Monitoring Of Private Communications1424 Words   |  6 Pagesmeasure against future terrorist attacks. Among those new powers, included in Article 215, is the right to obtain business records, while imposing a gag order on the party holding those records. This law remains the foundation upon which the current NSA phone metadata collection campaign is operated. In October 2001, President Bush ordered the National Security Agency to commence covert monitoring of private communications through the nation s telephone companies without the requisite FISA warrants

It Is Hard To Believe That The Colonizers Of Half Of The

It is hard to believe that the colonizers of half of the world, the English, had the worst vision for women, especially prostitutes. Their biggest backlash was being unable to give justice and proper treatment to everybody. Having a strong belief to change the society and their vision for prostitutes, Josephine Butler became a social worker and started a campaign against the cruelty of law enforcement officers. Josephine Butler was the author of this amazing book â€Å"Truth Before Everything† which portrays the struggle initiated with repealing laws and acts that allowed law enforcement officers to break the moral barrier. The book â€Å"Truth Before Everything† represents the author s dissatisfaction, attitude, uneasiness, and an intention to†¦show more content†¦Butler continued her entire life as a social reformer and a suffragist and taught political economy in the early years of her career. Throughout Butler’s life, many of the writings gained prom inence. Some of them are, The Constitution Violated (1871), Social Purity (1879), The Hour Dawn (1882), Truth Before Everything (1898), and Native Races and The War (1900). For all the effort and hardship, Butler received the Grand Cross of the order of the British Empire in 1924. Butler was honored with an Honorary of Doctorate of Laws from University of St. Andrews in 1905 before receiving the cross. Butler could achieve this feat due to the constant support of George, a husband who never left wife’s side and always valued decisions made by Josephine. Her husband continued to support her even after he was ordered to leave his job in the university because of Butler’s revolution campaign. The vision of society for women or specifically prostitutes was totally inadmissible back in mid-1800’s. Due to the low economic background and pitiful situations, young girls were compelled to join the darkest part of society, a place where there’s no turning back, a p lace where she will be treated as a puppet, an evil part of a society called prostitution. Going to school and having a good outdoor job was for men, for women, it was none other than household jobs. The critical condition in the poor family made young girls walk towards hell. Back in time, there was a one-sidedShow MoreRelatedAnalysis Of John Stuart Mill s Flags, Anthems, Art, And Traditions1693 Words   |  7 PagesJohn Stuart Mill believes that identity is an important part in decision-making; he might even argue that it is necessary in order to have nationalism. However, one’s self identity and nationalism can easily be strengthened or weakened with the introduction of new customs and cultures, as apparent in Things Fall Apart by Chinua Achebe and Netherland by Joseph O’Neill. Mill stresses in his novel On Liberty the idea of choice and the human right to make one’s own decisions. He believes that the powerRead More The Oppression of Colonized India Illustrated in Arundhati Roy’s Novel The God of Small Things1505 Words   |  7 Pagesgoal of harmonious family relationships that much more difficult, due to the families fragmenting throughout the old country and immigration to the land of the colonizer. Children and adult children alike lose perspective on their homeland and the struggles within their homeland. They become awe-struck by the development of the colonizers land, and as a result become confused with where their loyalties should lie. In Arundhati Roy’s novel â€Å"The God of Small Things†, the Kochamma family is a familyRead MoreThe Spaniards And The Indians1238 Words   |  5 Pagesonly fighting deaths but also â€Å"†¦disease a smallpox epidemic that devastated Aztec society.† (Foner, GML Pg21) Cortà © s is victories and begins catholic conversion along with enslavement. Masses are killed and enslaved over; non-conversion, surrender, hard labor, and fighting back. Years go by; millions of Indians are wiped out, due to; disease, brutality, starvation, and labor. â€Å"At first, the Indians were forced to stay six months away at work later, the time was extended to eight months and this wasRead More Reality and Illusion in Joseph Conrads Heart of Darkness Essay3966 Words   |  16 Pagesearth had suddenly become audible.’ (Conrad, 44). This is the grove of death where Marlow first realizes the extent of the horror perpetrated by the white man and feels more sympathy for (but not kinship to) the dying Africans than the living colonizers. He makes a simile between the grove and Hell. To Marlow, Hell is a place where the movement of water becomes mysterious, uniform noise rather than the recognizable and comprehensible ‘voice of a brother’ that destroys uniformity; where silenceRead MoreA Post-Colonial Analysis of Mr. Know-All and Man-to-Man3054 Words   |  13 Pageslevel of society and is held together by a sophisticated ideology of color/race supremacy.† Such ideology of supremacy can be typically reflected in post-colonial theory and literature, whose overlapping themes include the initial encounter with the colonizer, the disruption of indigenous culture, the concept of â€Å"othering†, colonial oppression, white supremacy, and so on. This paper looks at Somerset Maugham’s short story Mr. Know-All and the 2005 French film Man-to-Man through a post-colonial lensRead MoreKevin Baliat. International Politics . Final Paper. 5/21/2017.1696 Words   |  7 Pagesof the world’s oil and in 1976, seventy nine percent of the worlds gold. Africa’s rich mineral basins and numerous tourist attractions left the rest of the world shocked when Africa s share of world trade has dropped from four percent to one and a half percent over the last forty years and its growth rates were down through the 1970s, 80s and 90s. Some experts averred that all this happened because African countries failed to attract private capital as most investors did not view it as a seriousRead More Prejudice and Racism in Heart of Darkness Essay3434 Words   |  14 Pagessometimes he is aware of his own cultural bias.   Ã‚  Ã‚  Ã‚   Marlow says that the colonizer who goes to Africa must meet the jungle with â€Å" ‘his own true stuff—with his own inborn strength. Principles? Principles won’t do. Acquisitions, clothes, pretty rags—rags that would fly off at the first good shake? No; you want a deliberate belief.’†* The inherent strength of civilized people is in our ability to trust to faith, to believe so much in something that it will preserve our sense of self even when it isRead MoreEssay on Marlows Racism in Joseph Conrads Heart of Darkness3589 Words   |  15 Pagesopposing forces represent the two conflicting viewpoints present in every dilemma, be it cultural, social, or otherwise.   As a modern European man who believes religiously in imperialism, Marlow is inherently arrogant.   Yet, although he cannot accept the African jungle as being equally important as imperialism, his experiences there lead him to believe otherwise.   Essentially, t his is Marlows inner conflict.   Everything he has believed in his entire life seems to crumble around him.   His view of theRead MoreConsequences Of Colonization Of Africa1599 Words   |  7 Pagessegregation of the nation based on race and ethnicity alone. Dr. Verwoerd had a â€Å"fanatical belief in apartheid as a solution to race problems and a multi-racial state with white supremacy.† . South Africa remained under this oppressive regime for the better half of the 20th century and although its native people, especially black South Africans, petitioned and fought against the laws it was not until 1994 when apartheid was lifted that the black Africans were given the right to vote in a political electionRead MoreThe End Of The Second World War2286 Words   |  10 Pagescivilization to the world. On the eve of the Second World War , France controlled over a colonial empire that was second in size only to the British empire. The French empire was over twenty times as lar ge as its home country, and it had one and a half times as many inhabitants. At the end of the Second World War, opinion polls revealed that the French people who were used to having an empire expected that it would remain French and wanted to keep it. As one observer said while public opinion was

Owning a Pet Free Essays

You go to the mall, and there in center court is a bunch of cute, soft, wiggly puppies and kittens; some of them are in cages and some are being walked around by handlers. There is a crowd of adults and children surrounding them. You just have to hold one of them for just a minute, and then you are hooked. We will write a custom essay sample on Owning a Pet or any similar topic only for you Order Now Everyone knows that pets are loveable, soft and cuddly; what we forget about is the responsibility that comes with pet ownership. Outside of the time commitment to caring for a pet, there is also the financial aspect. When you own a pet, they have to be fed, groomed, exercised and loved; most of the time, with puppies, there is the training aspect of getting them to let you know when they need to go outside to eliminate waste and not to chew on furniture or other house fixtures. Try to avoid the use of second person â€Å"you† in your writing. Pets also add to the normal housekeeping routine due to pet hair and shedding which may require additional vacuuming. And, with cat ownership, there is the need to keep the litter box clean. All of this takes time from an already busy schedule. Add to that the expense of owning a pet: food, grooming, veterinarian and training expenses, to name a few. Consequently, what seemed like a good idea can have a drastic impact on your life. Most of us work; what do you do with the pet during the day when you are away from home? Or, what if you plan a trip and are unable to take the pet with you? Do you have a family member willing to take on the responsibility of caring for your pet while you are gone? Or, do you pay to have the pet boarded while you are gone? Cats are fairly self-sufficient and can be left alone for long periods of time; dogs, not so much. If you own a dog and are away at work, what do you do about the dog using when it needs to go outside? These are all important considerations prior to walking out the door with that cute, fluffy pet. We all know that pets are loving and loyal companions. Above all, one should consider the consequences of pet ownership, in terms of time and expenses. How to cite Owning a Pet, Papers

Ethical Approaches to Deal with Daily temptations

Questions: 1 What did you learn from thus topic? 2 What do think this topic is important? 3 How would you apply thus topic in your life? Answers: 1. I have learnt that there are seven daily temptations such as conflict of interest, bribery, corruption, boycotts, insider trading, transparency and greed, injustice, which are facing by each of the Christian Man. In order to survive in our daily life we need to consider the purpose of the survival. After that, it is required to identify the enemy and required to understand how the enemies can be harmful to us. Therefore, from this study I have also learnt that we need to have courage to protect ourselves from the attack of the enemies. On the other hand, in order to take decisions, the consultant requires to identify the competitors strategies in their business. 2. This study is important, as this study has provided us to understand how domestic corruption affects the business and the decision making process. On the other hand, this study is also very important, as this study has explained the concepts of seven daily temptations with the help of the appropriate examples. In addition, this study is also very important to discuss the risk factors, which affect the seven daily temptations. In order to mitigate the risk factors, this study has also described the necessary approaches. 3. From the study, I have learnt how to survive against the functioning of the opponents. In order to get justice, I need to focus on the personal integrity. On the other hand, in case of the maintenance of transparency, I speak always truth, which I have learnt from this study. In addition, I used privileges knowledge in order to increase the self-advantage. This would in turn reflect to develop the insider trading of myself. With the help of Boycott temptation, I worked with the activists. In this connection, sometimes I got the support from the social media. Therefore, with the help of these strategies, I have improved my lifestyle.

Marketing Law Selling and Advertising

Question: Discuss about the Marketing Law for Selling and Advertising. Answer: In this assignment, the key issues of marketing law related selling and advertising need to be discussed as the company has developed a program for the purpose of marketing a noble fitness programme in which latest gym equipment and personalized fitness training is offered to the Australian consumers in their homes. In this regard the law provides that when selling advertising their products or services of the company, the company should be aware of the relevant regulations in other to make sure that the consumers are not being misled by the company. For this purpose, the following list of regulations need to be considered by the company violated is conducting its marketing activities related with the fitness program that it is going to offer to the Australian consumers. The law provides that when the company is advertising or marketing its products or services, there are a number of regulations that need to be complied.[1] The first regulations are related misleading and deceptive conduct. In this regard the Australian Consumer Law[2] provides that by promoting its products or services, the company is required to make sure that any branding, statement or any other representation made by the company in this process is not false or misleading for the consumers.[3] In this regard, component pricing can be described as a situation where the company has displayed or advertise the price of a product or service in separate parts. An example in this regard can be given a where the single price of the car has been displayed by the company and the additional on road costs are mentioned separately. In this regard the law provides that if the company is using component pricing, it is required by the Australian consumer law that the company should also mention t he full price, inclusive of the additional costs prominently to the consumers. The law also prohibits bait advertising. In this context, bait advertising[4] can be described as the situation where the manufacturers or the supplier had advertised a product at a particular price but a reasonable supply of the product at such prices not available.[5] According to the law, bait advertising has been prohibited in the business of selling the product even after being aware of the fact that it cannot meet the expected demand. If any competition, promotion or lottery over a particular amount has been offered by the company, such offers above a certain amount may be regulated by a permit. The company is also required to note that it has to make sure that any statement related to the products and services of the company should be true and accurate and should be able to be substantiated. In this regard, fines have been prescribed for the businesses if they mislead the consumers. In this regard it also needs to be noted by the company that it is immaterial if the false or misleading statement has been made intentionally or otherwise by the company. Therefore it is illegal for the company to make statements if such statement is incorrect or it is likely to result in creating a false impression.[6] This includes the statements or the advertisements made in any media like radio, television, print or social media or if the statement has been made on the packaging of the product. It also includes any statement that has been made by a person who represents the business. Therefore, for example the company is required to make sure that it does not be any false or misleading clai ms regarding the quality, price, value or the benefits provided by the goods or services or any related warranty or guarantee. At the same time, the law also prohibits using false testimonials or "passing off". It also needs to be mentioned that when it is being examined if the conduct of the company is likely to mislead or deceive the consumers, in this regard it will be considered if the overall impression created by the statement of conduct was false or inaccurate.[7] The Australian Consumer Law is a part of the Competition and Consumer Act, 2010. This is a national law and is applicable throughout Australia. The result is that the same protections have been provided to the consumers and in the same way, the responsibilities and obligations of the businesses are also the same throughout Australia. This law has been introduced with a view to provide protection to consumers and also to ensure fair trading.[8] The ACL covers several key areas related with marketing and selling. This includes the misleading and deceptive conduct by the businesses. For this purpose, puffery, disclaimers and small print, silence, predictions and opinions are also covered by this legislation. The false and misleading representations include testimonials. At the same time, the ACL also provide certain consumer guarantees to the consumers. Therefore the effect of including these consumer guarantees in the ACL is that the parties cannot remove or restrict the application of these consumer guarantees. In the present case also, when the company is going to offer its fitness program which includes state of the art gym equipment as well as home based training for the consumers, the company is required to keep in mind the above mentioned legal issues. At the same time, the company should also be aware of bundling practices that are commonly used in the fitness industry and such knowledge should be sufficient for defusing any misleading nature of the advertisement. Similarly, the company is also required to make sure that the advertisements are not of the nature that the consumers only observe the dominant message or its general thrust.[9] Therefore, for example if the company is going to offer an attractive membership plan to the consumers, it is necessary that all parts of the plan should be given equal significance and in the same way, the cost and benefits of the individual parts need to be highlighted equally. Bibliography Amanda Bodger and Melissa Monks, (2010) Getting in the Red over Green: The Risks with Green Marketing 3(3) Journal of Sponsorship 284, 284 Carter, JW, Carter on Contracts (LexisNexis Butterworths, Australia Downes, J, The Australian Consumer Law (2011) 19 AJCCL 5 Finn, P, Unconscionable Conduct (1994) 8 JCL 37 Meagher, R P, Heydon, J D and Leeming, M J, Meagher Gummow and Lehanes Equity: Doctrines and Remedies (4th ed, LexisNexis Butterworths, Australia, 2002 Samuel, G, The Australian Consumer Law an ACCC perspective (2011) 19(1) AFCCL 27 Seddon, N C and Ellinghaus, M P, Cheshire and Fifoots Law of Contract (9th Australian edition, LexisNexis Butterworths, Australia, 2008) Legislation s29 Australian Consumer Law s35 Australian Consumer Law

Marketing Mix Finagle a Bagel Essay Example

Marketing Mix Finagle a Bagel Paper Products Variable: Finagle a Bagel does not only sell plain Bagels but they also have 14 varieties of eagle sandwiches, and salads that are all linked to their core concept. The ingredients used to make these menus are natural chemical free ingredients. Finagle a Bagel strives for uniqueness; they study their target market and determine through informal survey and competition research what their customer want. Unlike other competitor the firm does not believe in copying or Implementing what Is trendy, the firm believes In Innovative yet appealing Ideas. A mix of Good, Service. ND Ideas are the elements utilized to assure that the firm introduces new products that are not only unique but successful. Products are prepared fresh and based upon each customers preference. Pricing Variable: Finagle a Bagel has a policy that states that regardless of the cost they would not compromise the quality of their products. They maintain the same cost for their product regardless of the store locati ons because they understand that customers want to be treated fairly In spite of where they live. The firm studies the best possible ingredients, the cost of the same before they use them for their recipes. Competition price analysis Is also a determining factor for the Finagle a Bagel. Customer surveys aka place before launching a new product with the purpose of determining the expected price that customers are willing to pay for the same. A frequent Finagler Card Is another element that the firm has Implemented with success. Cardholders receive one point for every dollar spent at the store. The points can be redeemed for coffee, juice, sandwiches, or a dozen of bagels. Distribution Variable: Finagle a Bagel has 17 retail stores in the metro and suburban areas of Boston. City stores are all about speed while maintaining high end customer relations. Suburban stores are more about service and are more customers oriented. Currently the organization has 1 wholesales distribution store. The firm has a special relationship with Shaw Supermarkets which Is linked to 200 other stores. This factor makes Handle secular tout 350 honorable customers per year. Handle Adages are In grocery store freezers and in the deli area. They also have daily fresh bagel distributors and retailing partners. The most impressive method of distribution that the firm has is Bagels by Mail. We will write a custom essay sample on Marketing Mix Finagle a Bagel specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Mix Finagle a Bagel specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Mix Finagle a Bagel specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Customers can place orders on the firms website. The abovementioned demonstrates that more than retail stores the company has strong commitment to making their products available at convenient location for their customers. Having the product availability in the desired quantity to as many target market customers is the most important factor of the distribution variable. Promotion Variable: Finagle a Bagel has promotion and advertisement methods with the intent to drive in new customers and increase the awareness of the firm in the market. These campaigns are aggressive but yet they are spontaneous. The intention of the marketing department is that the first time consumers have a memorable experience. 2. Identify which forces from the marketing environment impact Finagle a Bagel. The forces that impact any business are competitors, new entrants, substitutes, suppliers, and customers. The economic forces may threat the strategies that the firm has implemented. The recession has affected the disposable income and the discretionary income that individuals have after the expenditures. The willingness to spend is affected by the economic conditions of the consumer. Nevertheless, Finagle a Bagel is the leading bagel provider in the area because of what they stand for. Consumers stand behind the brand regardless of the economical forces that are affected. 3. Describe how the six forces in the marketing environment impact the way Finagle A Bagel operates. As all companies Finagle a Bagel marketing unit has to rely in environmental scanning to be able to cope with the environmental forces. Environmental scanning is the process that includes searching out information that is unavailable to most people and sorting out what is important and what is not. Mainly the following are factors that affect the environment forces and help managers develop competitive intelligence. What are the competitors? What are the barriers in the industry? What are the substitutes that exist for their products? What is their level of dependence on the suppliers? How dependent is the firm on powerful customers? Competitive Forces: Competitive forces refer to the number of competitors that a firm has in the market. Finagle a Bagel not only competes with those firms that make bagels, but also with the ones that make salads and sandwiches. The firm has a practice that helps them determine how customers react to trendy and hot practices that other business adopt by conducting informal surveys. They like the fact that they are considered trend setters instead of followers. To maintain their competitive advantage Finagle uses fresh products, clean and inviting restaurants, as well as competitive and customer oriented staff. They make sure that their products are a healthy option for the consumer. In order to assure that they are bowing to the uniqueness that they strive for many times they wait to gather the correct ingredients to be able to complete one of their innovations. Economic Forces: Economic forces influence both the company and the customers decision to buy. Penn. Currently we are facing recession times where the Discretionary income is lower and the buying power is affected negatively. Finagle a Bagel has a policy that no matter where their restaurants are located customers must be able to pay the same. They are committed to not letting the cost of products affect the quality that they stand for. Political Forces: Political, legal and regulatory forces are interrelated. Foundations of Marketing) Elected appointed government officials are the ones responsible many times for enacting legislations and legal decision making. Mainly their views are a reflection of their political point of view. Marketing decisions and strategies are affected by the political forces. Many times companies have the need to seek for legal advice which tends to be very costly. This is the main reason that marketers find valuable engaging in direct negotiations with gove rnmental personnel or through firms that are hired to serve as a direct representative of the company, for example consultant or lobbyist. This action helps to reduce bureaucracy and favor the company with particular positions that these may have. It is unclear to me if Finagle a Bagel is a reactive a proactive firm Legal and Regulatory Forces: These are the political, legal, and regulatory forces of the marketing environment and they are intrinsically inter-related. Regulatory forces like for example The Public Health and Safety Department which helps restaurant owners follow standards that will guarantee clean and safe food and environs for its consumers. The Public Health Commission ensures that regulations are met and those in violations are sanctioned.